Advertising has its own role in the success and growth of a business. Today’s trend of online advertising proves the growth of the businesses worldwide. With people turning more towards using Internet, many firms have been enjoying the increase in online advertisement revenues. As per the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the US online advertising revenues reached $7.3 billion in the first quarter of 2011.
A survey was conducted by the New Media Group of PwC to gather the revenue information. It included data of the online advertising revenues from commercial online services, websites, free e-mail providers and other companies selling online advertising.
The online advertising revenues experienced a 23% increase over the first quarter of 2010. It represent the best first quarter performance in the industry. In the first quarter of 2010, the revenues reached $5.9 billion. The revenues were nearly $5 billion dollars in the first quarter of 2007. These were found to be around $6 billion approximately in the first quarters of 2008 and 2009. The increase in online advertising revenues as of 2011 indicated that the Internet advertising industry had been growing with dynamic energy.
It is found that Americans spend more time online for gathering information and for entertainment purposes. Businesses drag this opportunity, therefore, attracting and retaining customers through digital advertising and marketing. This is meant to further enhance the growth of online advertising trends in the US.