Overview of Google Ads (Various Types)

Google Ads are a range of ads that you can use to increase awareness and visibility of your business. There are many different types of these ads, including text ads, display networks (display), and mobile search ads. Google Ads (formerly Google AdWords) advertising is a way to promote your business and services on Google, Facebook, YouTube, and other popular websites. Google Ads are easy to use and super affordable.

Google Ads: What you need to know

  • Google Ads is a powerful suite of tools that enable you to reach customers at the moment they’re searching for a product or service just like yours. Together, Google Ads and Google Marketing Platform (GMP) provides advertisers with access to rich customer insight and data across the Google ecosystem to help them understand, connect with, and convert more potential customers.
  • Google Ads is a powerful online marketing tool that enables you to connect with potential customers at the right time and place. It helps businesses promote their products and services to people who are actively looking for what they offer, so companies can deliver relevant ads that are more likely to get noticed — and closed.
  • Google Ads is an online advertising service that helps businesses of all sizes with all aspects of their ad campaigns. It allows you to create and manage your ads, track the performance of your campaigns, and see your return on investment (ROI)

Various types of Google Ads

Display Ads
Google Display Network ads can be shown on websites that partner with Google to display their ads. Image ads, also known as display ads, can be static or animated graphics and are recommended for brand awareness campaigns on websites your target audience frequently visits.

App Promotion Ads
The purpose of app promotion ads is to promote an app on Google Search and Display Networks. It is possible to use app campaigns to promote app installation, engagement, or pre-registration for apps.

Video Ads
You can reach customers on Google Partner sites using a variety of video ad formats. For companies with the budget to invest in video assets, video advertising is a lucrative ad format.

Local Search Ads
The format is ideal for advertisers looking to drive store visits or calls to specific business locations. Based on the assets you provide, Google will automatically generate an ad.

Local Service Ads
Local businesses with a specific service area will benefit most from this type of ad. A local business with a specific service area will benefit most from this type of advertisement.

Responsive Search Ads
RSAs, which can tailor the ad copy to specific search queries, replaced expanded text ads on June 30, 2022, since they can accommodate up to three headlines and two descriptions.

Dynamic Search Ads
The purpose of dynamic search ads (DSAs) is to automatically populate search ads with content from your website. These ads run within search campaigns and are designed for well-developed websites with clear content categories.

Google Ads are a powerful way to get noticed online! Google Ads (formerly known as AdWords) is the world’s largest and most used advertising platform that helps businesses of all sizes grow by reaching customers across desktop and mobile devices. With Google Ads, you can connect with potential customers through ad text, images, or video in relevant searches on Google.