Advertising online through videos on the World Wide Web plays a crucial role for attracting the customers and create awareness about the products and services. Video is all about the visibility, sound, motion pictures, availability of information about a brand.
The advertisement video must allow the users to pause and explore the message and describe the product in detail without any confusion. The visual effects and sounds in a video help in attracting the viewers. It enables to create personal interaction between customers and businesses. Video provides fast and easy access to information when compared to reading a page of text. A video must spread a message, product or brand by ads.
Online video advertising plays an important role in the marketing strategies for every business. Internet video consumption for video ads is rapidly increasing and it also provides an opportunity for business owners and marketers to communicate and sell their products and services. Some video sharing sites help to distribute the video easily. One can create an online video, easily upload in websites, host on the internet, share the ad or can search it on search engines. Online advertising technology is on the competitive edge for providing substantial revenue and it is worth investing for online videos for promoting their ads.